Using Chatbots for Ecommerce: Best Conversational AI

A chatbot is a program which makes it possible to chat with users while simulating human behavior. It can work on the most well-known platforms such as Messenger, Telegram, Viber, etc. Today, these virtual assistants can replace many services, such as call centres and customer service centres. This allows companies to optimise their business costs and attract new customers. In the case of online retail, an ecommerce chatbot could be used to answer customer questions, recommend products, and even upsell and cross-sell. E-commerce chatbots can help in everything from increasing customer satisfaction to boosting a business’ bottom line.

This will bring more traffic to an ecommerce store through word of mouth. A creative, well-built chatbot is a great way to promote a business. As the technology has advanced, bots have become faster and better at dealing with these questions.

Enhanced User Experiences

A few years ago, the mattress company launched a with customers and keep them entertained when they couldn’t sleep. Named insomnobot3000, the bot is “extra chatty between 11 PM and 5 AM” and is a companion for night owls. In addition to that, you need to show that you care about the customers, and an application like this highlights how well you understand your customers.

Staples’ Facebook chatbot also enables customers to complete purchases direct from the chat. Successful chatbots have the ability to drive conversations – and drive customers along the sales funnel –  by replicating, as closely as possible, real human interaction. Chatbots help in improving the whole communication process by reducing time lags.

Your customers want immediate replies

Web Channel, WhatsApp Business, Facebook Messenger, Slack, Twilio, Skype, Line, WordPress plugin, Email, Telegram, Zendesk, direct API integration into other platforms. Ada doesn’t have a free pricing plan and the most useful sophisticated features come in the Advanced and Pro plan. You can even integrate a Google Sheet featuring jokes to make it easier. You can also use flow XO to gather data about a customer before beginning an interaction. There’s no free plan but the cheapest plan is affordable, at only $11.99 per month.

Keep a close eye on user engagement, sales funnel impact, and customer satisfaction. Create a cadence for your team to track, analyze and respond to this valuable data on a regular basis. That will help guide you toward chatbots that offer the functionality you need. This will also help steer you toward (or away from) AI-powered solutions. If you’re a store on Shopify, setting up a chatbot for your business is easy—no matter what channel you want to use it on.

Use Chatbots to Build Your Brand

This online shopping chatbot has a free option, so you can get started without paying anything, then increase your pricing plan as your needs grow. If you need to scale up your business, you can move onto a paid plan. Thanks to machine learning, Amelia constantly learns from human interactions, so the chatbot is constantly becoming more knowledgeable about how to interact with your customers. This means you’ll get a return on investment, as the chatbot will become more accurate as time goes on.

The bot has reduced average customer wait time on social customer care channels by 38%, despite a 44% increase in total conversations. Freddy was also used in a Black Friday promotion that managed to bring in five times more daily users to the bot than average (more on this here). Ralph chooses gift recommendations based on how a user answers questions within the bot. It starts out by asking simple questions, like location, age of the person you’re buying for, and gift budget.

Ecommerce chatbots vendor selection criteria

Making the whole booking process quick and easy, the bot has an 11% higher conversion rate than the other channels Sephora uses for in-store bookings. Leading the way for beauty stores worldwide, cosmetic retailer Sephora was one of the first brands to introduce bots on Facebook Messenger and Kik. It’s a good example of using a bot to do the hard work for customers e.g. find products that match their criteria. By helping customers find the right fitting jeans for them, it helps reduce online returns based on sizing issues.

• Learn how Salsify PXM empowers brands to win on the digital shelf.
• This will also help steer you toward (or away from) AI-powered solutions.
• Follow your analytics closely to select the best variants and continue to optimize.

Offering social proof right when the customer is making a purchase can influence their decision. However, gathering reviews requires manual follow-up, resulting in wasted time and effort, as you can lose out on testimonials when you don’t. This omnichannel presence lets you increase sales and provides customers with the convenience they have come to expect in modern retail. With a clever campaign during the launch of their AirMax Day shoes, Nike increased its average CTR by 12.5 times and the conversions by 4 times. The paid plan of $100 per month offers additional reporting to analyze competitors’ bots, such as comparing user counts and message counts of other bots. The first type functions based on a set of rules, and the second type functions using machine learning.

The more history a shopper has with a company, the better the bot can predict and address their needs. An eCommerce chatbot integrated with payment gateways makes sure that they don’t leave your chat window without converting. Personalising your user’s search with more relevant options can help you sell more and guarantee your user an integrated shopping experience. And when customers in your target market are left untouched, they eventually go to one of your competitors. Most of the time, to the one that answered their question quicker.

Chatfuel’s user-friendly interface makes it suitable for beginners with little to no technical expertise to create chatbots. Leveraging its Natural Language Processing capabilities, it delivers personalized responses to cater to users’ specific needs fostering a sense of individual attention and satisfaction. Chiefly, Chatfuel’s versatility to offer tailored solutions based on specific industry requirements and its pricing plan make it a suitable AI chatbot for any enterprise. In short, rule-based chatbots limit a user’s input to a set of preprogrammed inputs and they don’t learn from previous user interactions, that is, they don’t use Machine Learning. An AI chatbot for eCommerce businesses operates as an automated AI assistant that helps businesses interface with customers by providing human-like interactions and suggestions. These interactions can be by answering questions, suggesting products, providing information, or automating customer requests with prompts.

While Insomnobot3000 might not be directly creating sales, it’s definitely driving brand awareness. Either way, the chatbot definitely engaged the British public, raised donations, and promoted the brand during it’s 6 week run. Both Sephora bots are a picture perfect illustration of syncing up multiple channels for a true omnichannel customer experience.

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